Strawberries with cream and chocolate? Blueberry muffin? Raspberry cheesecake? We love them all! And it seems like our love for them will keep on growing. Berry Very much.
Consumption of fresh berries in EU is outpacing TOTAL fruit consumption. Right up front are northern EU countries, where fresh berry consumption has increased for up to 10% in the last 5 years.
The situation on the other side of the ocean is similar. Fresh berry market is on the rise. Big time.
All this means that berry growers will have to produce more and more, if they want to keep up with us – consumers. There are, however, serious risks they have to take into account.
They have to ensure the best possible quality of their produce; they have to minimize crop losses due to pest attacks and diseases and ensure sustainable use of resources.
Ensure the Best Quality
Many aspects of berry growing depend on the weather, especially the quality and the amount of produce. We cannot change the weather (yet), but we can monitor it as closely as possible to gain head start.
Our clients make use of high precision, localized measurements taken with iMETOS stations to provide a detailed set of meteorological information, relevant for their field, along with soil data (its moisture, temperature, salinity, the presence of nutrients and fertility), and the irrigation system (flow, water level, pressure, pH and electrical conductivity of fertilizer etc.), which enables them to find the perfect solution for their specific needs.
This way they stay up to date with everything that is happening in their field and are able to act on it before it’s too late – especially in the case of diseases.
Story from Driscoll’s Field
Driscoll’s is a family owned and operated company, growing Only the Finest Berries™. For them, growing berries is a form of art. Their farmers do it with great care, commitment and dedication. Berries are handpicked, then carefully packed in the field for shipping, all this to ensure freshness and quality.
An important part of growing berries is also a thorough understanding of the environment in which they grow and Driscoll’s is well aware of that.
In Mexico, a network of 40 iMETOS stations helps farmers stay on top of their fields. They monitor and measure everything about soil moisture and salinity, along with air temperature, rainfall, relative humidity, solar radiation, wind speed and leaf wetness.
They all work together as a decision support system and the end results are: